Western Union global media campaign to tie in with new Shahrukh Khan film
Global payment service provider Western Union is to launch a global mass media campaign alongside Indian film star Shahrukh Khan’s new movie Ra. One.
The campaign will roll out in India and across the US, Canada, Europe, Middle East and Africa, and Asia Pacific, with a focus on key Indian diaspora countries, featuring TV, radio, print and outdoor activity.
The creative will include the global brand platform ‘Moving Money for Better’ with a focus on conveying the products and services on offer from Western Union.
Said Anil Kapur, managing director and senior vice president of Western Union, South and South East Asia: “G.one, the hero of Ra.One, calls to mind real life superheroes - fathers and mothers - working hard to make any sacrifice for the welfare and happiness of their children, and in particular the millions of Indian parents who work overseas.
“Whatever they do in their careers from medical practitioners, engineers and construction workers, software professionals, labourers or service personnel, whatever they do in their jobs, they are giving the world much more than manpower and intellectual capital.
“Just like G.one, parents are making great personal sacrifices to make a better life for their families. By giving their children better living standards and educational opportunities, they are also building the next generation of Indians,” he added.