CheethamBell team designs ribbons for animal charity IFAW
CheethamBellJWT's design team Germ has created an awareness ribbon for international animal charity IFAW.
The ribbon will be used to promote the anti-ivory campaign and will be launched during Animal Action Week (3-9 October) in thousands of schools worldwide.
Its design features elephant-shaped ears attached to a white ribbon which signifies the ivory. While the concept originated in Manchester the production took place in Africa through Learn to Earn, an organisation which aims to train disadvantaged groups to become self-sufficient.
Learn to Earn employed several groups of women to produce the elephant ribbons, most of whom are single parents and many of whom are living with HIV.
Adrian Hiel, communications officer at IFAW, said: "We issued a brief to communications agencies to come up with an awareness raising idea for the anti-ivory campaign and CheethamBellJWT ‘s concept of creating awareness ribbons provided us with a great media neutral solution that everyone can get involved with.
"Using Learn to Earn to produce the ribbons has meant that the ribbon’s benefits have been extended even further."