Supreme Pet Foods hires Bottle for rabbit food PR
Supreme Pet Foods has appointed Bottle to handle the PR for its range of rabbit food.
The Oxford-based agency will run two campaigns with a split of 60% digital PR and 40% traditional media outreach.
Claire Cairns, founder and director at Bottle, said: "Both campaigns are highly creative and have been developed to have maximum impact among the target audiences. The campaigns will blend traditional outreach to target media including the specialised pet press.”
Bottle's first campaign promoted a bespoke Facebook app to find Britain's Cutest Bunny. The winning rabbit will be photographed on Supreme’s new product packaging, as well as winning a year’s supply of rabbit products.
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