Oakley Europe has launched an online-gaming experience website created by Tokyo Digital.
The website is part of a campaign produced by London-based Bigballs allowing users to compete online with world-class sports-stars including Mark Cavendish and Rory McIlroy, with winners entered into a competition to play the athletes for real.
Sam Becker, senior digital producer at Bigballs said: "The You Vs campaign has already been an overwhelming success for Oakley, and Tokyo's involvement has been crucial in ensuring that its reach will only expand. Their capabilities are very well suited to the technical, visual and interactive demands of such a project."
The campaign, which is the biggest digital investment made by Oakley Europe to date, integrates with Facebook's API for an "ultra-personalised" experience and has been developed in Flash, with a HTML5 version for iOS devices.
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