22 September 2011 - 8:41am | posted by | 1 comment

Facebook warned that it could be the next AOL

Facebook: new AOL?Facebook: new AOL?

Facebook is facing dire warnings from Google evangelist Vint Cerf that its business model is leaving it exposed to becoming increasingly irrelevant – despite its current market dominance.

Cerf identified the “walled garden” architecture of the social network, where users are corralled into an isolated corner of the internet, as chief justification for his prognosis whilst speaking at an event organised by the Guardian.

Identifying IBM and AOL as examples of the failings of this model, Cerf stated that browsers do not wish to be “locked in” to only one brand of hardware or software.

Singling out Facebook, Cerf went on to say that Facebook would be overwhelmed by “a desire to interconnect” with other social networks – such as Google + which went public yesterday.

Cerf conceded that he had a Facebook page of his own but said that Facebook had begun blocking friend requests because too many people were trying to do the same thing.

Only after a conversation with Facebook’s chief operating officer was Cerf allowed to increase his friend count.

In contrast Twitter was singled out for praise as “you can put URLs [web addresses] in them, which lets you reach out into the gigantic expanse of the internet.”
 

Don't miss out... Get your Social Media news by email

Comments

Anonymous (not verified)
22 Sep 2011 - 11:11
Anonymous's picture

I can't wait for facebook to crumble.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...