22 September 2011 - 8:41am | posted by | 1 comment

Facebook warned that it could be the next AOL

Facebook: new AOL?Facebook: new AOL?

Facebook is facing dire warnings from Google evangelist Vint Cerf that its business model is leaving it exposed to becoming increasingly irrelevant – despite its current market dominance.

Cerf identified the “walled garden” architecture of the social network, where users are corralled into an isolated corner of the internet, as chief justification for his prognosis whilst speaking at an event organised by the Guardian.

Identifying IBM and AOL as examples of the failings of this model, Cerf stated that browsers do not wish to be “locked in” to only one brand of hardware or software.

Singling out Facebook, Cerf went on to say that Facebook would be overwhelmed by “a desire to interconnect” with other social networks – such as Google + which went public yesterday.

Cerf conceded that he had a Facebook page of his own but said that Facebook had begun blocking friend requests because too many people were trying to do the same thing.

Only after a conversation with Facebook’s chief operating officer was Cerf allowed to increase his friend count.

In contrast Twitter was singled out for praise as “you can put URLs [web addresses] in them, which lets you reach out into the gigantic expanse of the internet.”
 

Comments

Anonymous (not verified)
22 Sep 2011 - 11:11
Anonymous's picture

I can't wait for facebook to crumble.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...