Creative agency devilfish has designed the branding for the BBC's new 'Handmade in Britain' season.
BBC Four has teamed up with the V&A Museum to bring viewers a series of programmes on arts and craftsmanship. Supporting these shows will be exhibitions at the V&A under the Handmade in Britain banner.
The branding by devilfish will be seen in the opening credits of the programmes, within the V&A and on all online and offline promotional material.
To make up the logos devilfish used four key tools from bygone eras - a painter's duster, a spoon gauge, a shoulder knife and a keyhole saw. They have been weaved together to create a Handmade in Britain stamp.
The branding will also feature in an iPhone and iPad app which is launching later this year.
Creative director Richard Holman said: "This has been a lovely project to work on, a wonderful blend of the old and the new: creating a carefully crafted logo that recalls and celebrates the very best of British artisanship while also being versatile enough to work across the very latest digital formats.”
The season begins this autumn with a three-part series on ceramics. Handmade in Britain promos will air throughout the year and events will run until autumn 2012.