Fashion

Fashion Union appoints Greenlight to integrated search account

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By The Drum Team, Editorial

September 20, 2011 | 1 min read

Etailer Fashion Union has appointed Greenlight to work on its integrated search account.

Fashion Union is focusing efforts on harnessing the online channel to develop greater revenues and efficiencies, steering away from its mail order business which accounts for 10% of sales.

The agency has been charged with raising the profile, visibility and credibility of Fashion Union’s domain name. It will do this through improving the site’s accessibility, link building and best practice recommendations.

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Greenlight has lived and breathed digital since 2001, when we started as three people in an old North London print shop. Today, we’re a full-service digital and...

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