20 September 2011 - 10:31am | posted by | 1 comment

BBC sues Berlusconi over 'Strictly Come Dancing’ knock-off

BBC sues Berlusconi BBC sues Berlusconi

An Italian television network owned by the country's scandal-prone Prime Minister, Silvio Berlusconi, has found itself on the receiving end of a BBC-penned lawsuit after screening a dance-based gameshow with more than a passing resemblance to Strictly Come Dancing.

Mediaset, the production company behind the raunchier interpretation, produced Baila! for the country’s Canale 5 Network, in in in direct competition with the officially licensed version on Rai.

Disputing the allegations of copyright infringement, Mediaset said that their version employed amateur dancers, not professionals, and was therefore not directly comparable.

Pier Silvio Berlusconi, the Prime Minister's son and deputy chairman of Mediaset, defended his company's actions saying, “It  “The dance talent show is a format that works on commercial television everywhere in the world. We certainly wouldn't claim that the only reality format is Big Brother.”

Comments

Anonymous (not verified)
20 Sep 2011 - 14:02
Anonymous's picture

@ BBC Pot-kettle-black

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...