M-commerce site increases New Look’s revenue by 45%
Q1 figures for New Look’s m-commerce site, launched this April, have been released today, showing an increase in revenue of over 45%.
The m-commerce site, designed and built by Mobile Interactive Group, was created to reduce the user journey from enquiry to product to check-out, developing a ‘One Click’ purchase option for registered users. Non registered shoppers are also able to browse the site and make one-off purchases.
Matt Cockett, commercial director for Mobile Interactive Group, said: “The past twelve months have seen mCommerce move to being a central strategy for all major retailers. We are particularly proud of the design and build for New Look as it perfectly demonstrates how far we can push the possibilities of the mobile internet, transactions, and social media and also work with the native device features, like mapping and location, to deliver an amazing user experience and deep user engagement.”
The figures released today also showed that year on year there has been an increase in mobile sales of over 500%, plus an increase in site visits by over 800%.
Dom McBrien, multi-channel director at New Look, said: "We’ve seen some incredible results since going live with our mobile internet site in April, totally exceeding initial KPI’s. Plus we have more plans in place over the coming months to ensure we are providing an outstanding multi-channel customer experience.
“We’ve utilised the latest technology to create a feature-rich mobile shopping experience that offers our customers an easy and convenient way to shop whenever they choose. Features such as the fast ‘One Click' purchasing and engaging browse, zoom and view functionality deliver a seamless and rewarding user experience, which since launch has seen the mobile conversion rate double."