General Mills appoints MEC for media planning and buying in MENA
General Mills has appointed MEC to handle the media planning and buying for the Middle East North Africa (MENA) regions.
The assignment covers the GCC markets (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman), Egypt and Levant (Syria, Lebanon, Jordan).
Aziz El Azarifi, MD for Middle East - North Africa at General Mills, said: “General Mills is a leading food company and so it will be a pleasure to work with MEC who demonstrated leading strategic thinking, and implementation right across the region.”
Mohan Nambiar, CEO of MEC MENA, said: “It’s an honour to be awarded this business. We can’t wait to start working on theses world-class brands, especially with all the opportunities for consumer activations and a genuine blend of digital and traditional media that they present. The team is thrilled.”
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