A new name, identity and packaging has been designed for Pets at Home brand ‘A little bird told me...’
The design, by Stocks Taylor Benson, will run across the range of wild bird foods, but could run across future extentions such as wild bird treats and accessories.
The agency was briefed with creating a standalone brand name, identity and packaging solution, which would be independent of the Pets at Home brand.
Claire Gavin, head of innovation and private brands at Pets at Home, commented: “With our ambition to offer the best wild bird product range on the market, ‘A little bird told me…’ takes wild birds back to nature, providing great food with natural look and feel packaging. The tone of voice is informative but conversational, with a touch of wit – just what we were looking for.”