William Grant & Sons appoints Native for global employer brand campaign
Global drinks producer William Grant & Sons, the third largest Scotch whisky producer, is to create a global employer brand campaign with Native.
William Grant & Sons
The campaign for the drinks company, which owns brands such as Glenfiddich, Grant’s and Sailor Jerry Spiced, will incorporate online media strategy, brand positioning and ongoing resourcing collateral.
Native are also assisting William Grant & Sons with the launch of its MBA programme which commences in September in conjunction with Strathclyde Business School aimed at senior leaders from a hand-picked selection of 25 Scottish entrepreneurial businesses.
The creative marketing and PR campaign includes creation of the MBA25 brand, promotional brochure and presentation box and the launch event at the Dufftown distillery at the end of September 2011.
Rosemary McGinness, HR director at William Grant & Sons, said: “William Grant & Sons is a pioneering company and we are very proud of our heritage and success.
“As a global company, we distribute some of the biggest drink brands from locations across the world, however we are an agile company and our employees can make a visible difference to the way we work and have an impact on their career with us.
“Native is helping us to understand the essence of our employer brand and ensure we can attract the best candidates in a variety of roles including marketing, finance and operations.”
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