Symantec

Third don’t trust social networking sites with personal data

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By The Drum Team, Editorial

September 13, 2011 | 2 min read

38% do not feel like they can trust social networking sites and forums with their personal data, according to a survey.

Carried out by Symantec, the survey found that nearly 60% of respondents gave social networking sites, online publishers and the online gaming industry a trust score of three or below, based on a scale of one to seven with one being ‘don’t trust at all’ and seven ‘trust completely’.

Siân John, security strategist at Symantec says: It’s clear that social networking sites, the gaming industry and the publishing community aren’t doing enough to assure the public that their personal information is safe and secure.

“As these industries increasingly become more monetised, they will be handling more sensitive data. It’s therefore vital that they avoid being left red-faced as a result of serious data breaches. Having strong data protection that’s clearly communicated will give consumers peace of mind and will help to improve an industry’s trust score.”

It was also found that 32% gave online retailers a score of three or below.

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