Heineken unveils ‘Legendary Football’ campaign
Heineken has today announced it is launching a new campaign for the forthcoming 2011/12 UEFA Champions League season.
Starring five highly-respected footballers, Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, Heineken’s two ‘Legendary Football’ films aim to highlight the ‘stage of magical moments that UEFA Champions League and football legends create’.
The ‘Opera’, the first of the two TV adverts, revolves around Seedorf lining up to take a shot at Buffon, filmed in a European opera house. The second video, ‘Pantheon’, takes place in an ancient Roman gladiatorial ring, where Vieira and Van Nistelrooy compete to win a header at Adler’s goal.
The adverts will be supplemented on digital platforms with a series of ‘humorous adaptations’, outtakes and behind the scenes footage.
Cyril Charzat, global brand director at Heineken, said: “As a long-term partner of the UEFA Champions League, Heineken understands the magic of the tournament and the masterpiece moments which make it so special. Legendary Football captivates the excitement of the very best that club football has to offer and the enjoyment of these high standards is something that Heineken has in common with football enthusiasts”.