Halewood International has confirmed the national distribution of Crabbie’s Mulled Ginger Wine during the winter period.
The Mulled Ginger Wine variety will be targeted at on-trade and take home markets having been released for a limited period in 2010.
The launch will be supported through trade press advertising, with listings confirmed by Tesco, Morrisons, Booths, Booker and Bestway.
Richard Clark, director of Innovation at Halewood International, commented: “Crabbie’s Mulled Ginger Wine provides consumers with a recognisable branded festive choice. Our limited edition last year demonstrated the appetite for this product amongst our consumers which is now being rolled out as part of the wider innovation strategy for Halewood International. The ginger spice twist differentiates it from other products available on the market.”
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