Innocent appoints Itch to promote new cookbook
Innocent Smoothies has appointed experiential marketing agency, Itch, to promote its new “Hungry” cookbook which was written in collaboration with chef Anna Jones.
According to Event, Itch will be sending a specially-designed van on tour to London, Bristol, Manchester and Glasgow throughout September in order to promote Innocent’s key message of healthy eating.
The tour, titled The Innocent Hungry Grassy Van Tour, will offer visitors the chance to try affordable healthy food; the van will be serving breakfast, lunch and dinner options and providing a £5 meal deal.
The tour will be in London from 9-11 September; Bristol from 13-15 September; Manchester from 17-19 September and Glasgow from 21-23 September.
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