Scotland has a great digital and creative reputation. Whether it’s in the form of forward-thinking creative PR strategies, or ground-breaking animation, the Scottish creative sector has a lot to be proud of. But with spending cuts affecting the way agencies operate, how is the changing face of Scotland’s creative sector reflective of the industry as a whole? Is it possible for creative businesses to really thrive in Scotland? The Drum spoke to successful agencies that are doing just that, to find out their views on Scotland, its potential, and how the country’s creative landscape might just continue to flourish.
The Drum speaks to a cross-section of agencies north of the border to find out their views on Scotland's creative landscape.Darryl Davidson, technical director, Weather Digital and Print CommunicationsIn the last few years we have seen a few large games companies go under, which was sad to see. It seems though that the talent from these companies have spawned a number of new companies focused on mobile app development. These companies are doing some great things within a massive and growing marketplace.Richard Scott, managing director, Axis AnimationI think the most exciting development is the internationalisation of many businesses. Creative business owners are realising that they can take their company global no matter where they are based. If Axis hadn't operated this strategy we might not have survived the recent tough times. Our rise in international clients coincided directly with the downturn in the economy. We benefited because we had grown our client base beyond local and national and as great opportunity came after great opportunity we built up a momentum that made international clients trust in our abilities, our creative ideas and the management team.Ian Ord, business development director, Fifth RingThe pace of change is exciting and as Charles Darwin said, it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.