Biorepair advert created by Driven
Advertising agency Driven has created an advertising campaign for Biorepair toothpaste, targeted at women.
The advert for the toothpaste that repairs tooth enamel with enamel features a stiletto shoe with a heel made of Lego, with the tagline ‘It’s better to repair something with the stuff it’s made of.’
The £250,000 advertising campaign will feature in a number of glossy magazines, including BBC Good Food Magazine, You Magazine, Grazia and Hello.
Louise Fair, senior brand manager for Biorepair, said: “Driven were given the brief to create a campaign that suited the titles we were targeting and take Biorepair away from the formulaic dental adverts that saturate the toothpaste industry.”
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