Raw and Brooks collaborate for BBC Philharmonic season
Salford-based creative agency Raw has developed a visual identity for the BBC Philharmonic orchestra – which runs across a range of publicity materials for the 2011-2012 season.
Raw collaborated with photographer and digital artist Andrew Brooks to create the new materials. The visual identity, created through unique pieces of digital art, aims to embody the orchestra’s progressive and inspirational performances.
This new approach to the BBC Philharmonic’s marketing activity aims to bring a wider audience to the concerts and increase ticket sales.
Brooks said: “This project gave me the chance to listen to some truly beautiful music, then find ways of reflecting this through my landscape photography. I wanted to capture some of the awe and wonder that you feel when listening. All of my
images are composite photographs, meaning I build many shots together to create the finished piece. This helps me to create images where I can control the atmosphere, composition and feeling of the image.”
Richard Wigley, General Manager of the BBC Philharmonic said: “From the moment I saw Raw’s imaginative designs I was keen to have that for the Philharmonic; they reflect a combination of future thinking with respect for our audience that I really like.”
Rob Watson, Raw’s Creative Director added: “We have thoroughly enjoyed working with the BBC Philharmonic. Collaborating with Andrew Brooks has brought a great deal to the project as his work is all about bringing an atmosphere and feel to a picture, and we’ve really been able to capture the creativity of the orchestra’s music through the new design.”
The BBC Philharmonic orchestra will be performing a number of key concerts within Greater Manchester over the season, which will take place from September 2011 to April 2012, including the Reflections on Debussy festival, which the orchestra is co-curating with Noriko Ogawa and The Bridgewater Hall.
The project also involves The Lowry, Salford who have been collaborating on the orchestra’s marketing since September 2010.