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Google launches crisis preparedness website for the US

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By The Drum Team, Editorial

August 31, 2011 | 2 min read

A Google crisis preparedness website has today been launched in the US to provide information on using technology to prepare for crises.

The website contains a section for responders with information on using Google tools in crises, such as collaborating efficiently using Google Docs, Spreadsheets and Sites, as well as visualizing the disaster-related information with Google My Maps and Google Earth.

Nigel Snoad, crisis response product manager, said in a blog post: “With people relying on the Internet worldwide, it’s not surprising that Google search data and a recently released American Red Cross survey show that people turn to online resources and tools for information and communication during major crises.

“First responders, who provide services in the aftermath of disasters, are also finding Internet and cloud-based tools and information useful—for improving their understanding of a situation, collaborating with each other and communicating with the public.

“Today, in preparation for September’s National Preparedness Month, our Crisis Response team is introducing a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises.”

Google has also introduced a new public preparedness web resource today, which was developed as a collaboration between FEMA, the American Red Cross, the Ad Council and Google Crisis Response. It includes tips on using technology to prepare for, adapt to and recover from disasters.

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