Sara Cox to front Tesco Mum of the Year 2012
Tesco has enlisted radio and TV presenter Sara Cox as the face of its seventh annual Mum of the Year Awards.
The Radio 1 DJ will be involved in the PR campaign for the awards, undertaking consumer press interviews and featuring in the September issue of Tesco magazine.
Maureen Rice, editorial director of Tesco magazine, said: "We’re thrilled to be working with Sara Cox on the campaign. She attended the Awards in 2011 and we believe this partnership will give additional stand out as we call for entries for the 2012 Awards."