Debenhams to launch ‘life made fabulous’ campaign by JWT London tomorrow
Department store Debenhams is to launch its new Autumn/Winter marketing campaign tomorrow, designed by JWT London and voiced by Billie Piper.
The adverts, which has the tagline ‘life made fabulous’, features designers Julien Macdonald, Ben de Lisi, John Rocha and for the first time, Henry Holland.
Each advert opens with a designer in their studio, adding the finishing touches to a garment. Holland looks over his H! by Henry Holland shoe range with the scene ending on a close up of an ankle boot, which is then seen on a young woman riding a bicycle and laughing with a friend, both wearing Henry’s clothing range; while Macdonald shows the movement of his snakeskin print dress in his studio before a young woman is seen dancing on an evening out in the same turquoise and black dress.
The adverts will launch during Emmerdale tomorrow, and the full 40 second adverts will also be aired during the X Factor this Saturday.
Richard Cristofoli, marketing director at Debenhams, said: “The spring campaign was successful - dresses featured in the advert saw sales double and our Reger by Janet Reger lingerie sales increased by 300%.
“Furthermore, the spring campaign was vital in reminding customers about the unique relationship Debenhams has with some of the biggest names in fashion. We’ve learnt from the spring ad and autumn represents the first significant evolution for the campaign.
“Featuring big name designers that have been working with us for over ten years as well as some of the new additions like Henry Holland, this campaign tells the story of a Designer at Debenhams garment in an upbeat and beautifully shot series of adverts.”
Also supported digitally through Debenhams.com and Debenhams TV, the multi-million pound campaign is enhanced with exclusive interactive material such as interviews with each designer, top picks and social media activity, taking a look at how the designers work to create their collections in store each season.