Kellogg's appoints Epsilon for CRM brief
Kellogg's has appointed Epsilon to work on its CRM activities and boost its engagement with customers.
Epsilon will build and host a "global real-time consumer web portal and preference engine" where consumers can sign up for communications from Kellogg Company’s brands across North America, Latin America, Europe and Asia Pacific.
It will also work on email, web and mobile communications.
Larry Bruck, Kellogg's senior vice president of global media and marketing operations, said: "By partnering with Epsilon, we will leverage consumer opt-in information to build deeper and more valuable relationships with our consumers by creating highly personalised experiences with each individual."