Specific Media appoints senior vice president of global marketing
Digital media company Specific Media has appointed Al Dejewski as senior vice president of global marketing.
Before joining Specific Media, Dejewski spent more than two years at Turner Entertainment Marketing in New York, where he led strategic marketing, promotions, partnerships and branded entertainment for Turner’s broadcast and digital properties including TBS, TNT and truTV.
In his new role, Dejewski will lead global marketing for the company’s consumer and business-facing brands, leading efforts across advertising and promotions, strategic partnerships and corporate communications. He will also oversee all marketing for MySpace, which Specific Media acquired this year.
Tim Vanderhook, CEO of Specific Media, said: “Our entire executive team is thrilled to be joined by Al, who brings not only the strategically creative vision of a senior marketer, but also a uniquely robust background that includes brand and trade marketing experience.
“Al’s background in both B2B and B2C marketing is directly in line with Specific’s vision to provide end-to-end solutions to brands, and compelling original content to consumers. We’re confident that we have found in Al a leader who can strategize and execute on both sides of our business.”