Pagazzi Lighting appoints Dog Digital to develop online presence
Digital communications company Dog Digital has been appointed to develop the online presence of lighting retailer Pagazzi Lighting.
Glasgow-based Dog Digital will oversee the design, development and deployment of the new website; create bespoke SEO and PPC marketing campaigns and a number of additional social media campaigns.
The website will allow Pagazzi Lighting to sell its range online.
Gerard McCusker, managing director at Dog Digital, said: “We’re proud to be working with Pagazzi Lighting and taking charge of their online strategy. Their new website will play a key part in the continual success of the company and we’re looking forward to incorporating a number of innovative new tools into the site in order to help strengthen their e-commerce offering.”
Alan Pagan, managing director at Pagazzi Lighting, said: “Pagazzi Lighting is excited about the prospect of working with Dog Digital. During an extensive selection process, they impressed us with their understanding of the e-commerce challenges that we are facing, together with demonstrating the commercial and technical skills required to deliver a profitable, world-class, e-commerce lighting website.”