Consumersketch launches ‘little black book’ app for marketing managers with an agency called England
Consumersketch has launched an app which enables marketing managers to assess the volume of data available that fits their criteria and view the cost per record.
The ConsumerCount app, developed by an agency called England, which allows users to save search results and contact the provider to obtain the data.
The company describes it as a fast and efficient way for businesses to target the right customers through mailings and sales promotions in the b2c environment. When an order for data is placed, the selected records are delivered through email, CD or DVD; depending on the customer’s choice.
Jamie Pearce, business director of an agency called England, said: “It’s incredibly simple to operate and the instant access to data calculations enables marketing managers to plan their DM campaigns wherever they are.
“ConsumerCount provides an intelligent source of data from Consumersketch’s lifestyle database that helps users learn more about their customers and ultimately gain a competitive advantage.”