UCFB signs sponsorship deal with Burnley FC
UCFB, which offers degree courses in football business, has agreed a rolling sponsorship deal with Burnley Football Club.
The higher education institution's logo is now displayed on the back collar of the Burnley shirts, while UCFB advertising hoardings will adorn the perimeter of the pitch at the club's Turf Moor stadium.
Philip Wilson, provost and chief executive of UCFB, said: “This deal will give UCFB exposure to a national and worldwide Championship audience, which we hope will help drive enquiries and applications.
“This is a real example of what our football business and marketing degree will focus on – the business benefits of aligning your brand to a successful football club, and our students will have the opportunity to examine the effectiveness of the sponsorship throughout its duration."