MINT Toys appoints adrenalin to handle strategic PR
MINT Toys has appointed adrenalin to handle the strategic public relations for the new Annoying Monsters range for Christmas.
The agency will plan, manage and co-ordinate all PR activity for the Annoying Monsters, aiming to get as much promotion for the brand as possible.
Lee Shawyer, sales director at MINT Toys, said: “We appointed adrenalin following a competitive pitch and they proved themselves hands down.
“The coverage they’d achieved in 2010 for other toy clients was superb and their relentless quest to get in all the right media was impressive. Christmas 2011 sees MINT TOYS launch toys which are sure to be on Santa lists this year. We’re looking forward to working together.”