Bonusprint relaunch commercial created by BOXFX
BOXFX has created the 25 second relaunch advertisement for Bonusprint, which will air from tomorrow.
This will be the first TV advertisement for the photo printing specialist in 25 years, and uses motion graphic sequences combined with live action to tell the “Printing Smiles” story.
David Ross, MD of BOXFX, said: “To reflect the unique brand heritage of Bonusprint the creative team were tasked with finding photos from the last 32 years to feature in the campaign. During the search, the team went through dozens of photo albums before selecting one family to feature in the campaign. Once we’d sourced them, the team then began the process of recreating photo albums and photos from the past in motion graphics and 3D.”
The photos included in the advert are all real family photos. From the couple getting married in the 70’s, the action then progresses to show images of their two young children, with the final shots showing photos of their grandchildren within a digital camera to reflect the change in technology.