Quorn launches TV campaign to promote fish-style range
Quorn Foods has launched a new TV campaign to promote trialing its new fish-style range.
The ‘No Catch’ advert, which promotes the ‘Fish without Fish-in’ range being launched by Quorn, has been created by Quorn’s new advertising agency Quorum.
The advert highlights the fish-style range as an answer to consumer concern around over-fishing.
Chris Wragg, marketing director of Quorn Foods, commented: “Just as with other foods in the portfolio, these Quorn products can now offer a delicious, healthy, sustainable alternative to those consumers who have chosen not to eat fish.
“As a result of consistent and effective advertising support, investing over £4 million this year alone, the Quorn brand is growing strongly at +8% (IRI 12 weeks to we 9th July). Coupled with a strong and incremental innovation programme, we look forward to the brand’s growth accelerating even further this year and into 2012.”