Help us improve our website. If you have any feedback please let us know.

Cheryl Cole crotch shot adorns first cover of the Midweek Sport

The Midweek Sport, the new sister title to the Sunday Sport has been released, with a crotch shot of Cheryl Cole adorning the cover.

The first splash for the newly launched newspaper involved a picture of Cole taken by a dwarf photographer.

The Midweek Sport will remain on sale across the UK each week until Saturday.

The 64-page tabloid newspaper is priced at 60p per issue, with a print run of 170,000 copies.

The Sunday Sport was resurrected by David Sullivan in May after its previous owner Sport Media Group was placed into administration.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff