The Midweek Sport, the new sister title to the Sunday Sport has been released, with a crotch shot of Cheryl Cole adorning the cover.
The first splash for the newly launched newspaper involved a picture of Cole taken by a dwarf photographer.
The Midweek Sport will remain on sale across the UK each week until Saturday.
The 64-page tabloid newspaper is priced at 60p per issue, with a print run of 170,000 copies.
The Sunday Sport was resurrected by David Sullivan in May after its previous owner Sport Media Group was placed into administration.