16 August 2011 - 8:32am | posted by | 1 comment

Harringtons turns to TV advertising for first time

A TV commercial to promote Harringtons dog food has begun to air this week, created by Banana Kick.

Directed by Daniel Greaves and produced by Tandem, the campaign is the first time that the dog food brand has used TV for promotion and targets premium dog food buyers, airing across ITV1, Channel 4 and Channel 5.

It will be supported through consumer and trade press activity.

“We’re excited by the growth Harringtons has already experience but believe that it can continue to grow as a brand with the support of this TV campaign,”  said Tom Page, director of Harringtons.

Nick Goring, director of Banana Kick, added: “We’ve managed to create a simple ad with a clear proposition that stands out – just as the product does.”

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Anonymous (not verified)
16 Aug 2011 - 08:58
Anonymous's picture

The bit at the end, after they've read all the brief out, where they mention it's 30% cheaper...wow, I didn't see that coming: amazing!

I would have liked to have seen a bit more packshot though.

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