Brother launches social media campaign with Grey London
Printing technology specialists Brother has launched a social media campaign across Europe as it aims to build on the success of last year’s 141% campaign.
As well as social media, Brother is investing another €10 million Euros this year behind TV, digital, press, POS and OOH.
Grey London says it has developed a flexible, tiered social media solution which aims to streamline the social media presence for Brother in 24 markets throughout Europe.
Anna Vogt, Grey London planner on Brother, said: “Last year, the 141% campaign established Brother as the printer for ambitious people and businesses. This year, we want to grow the 141% campaign by living and breathing Brother’s mantra of ‘At your side’. This means introducing social media as a key component to the campaign, adding value and strengthening relationships with customers and retail partners.”
Antony Peart, European marketing communications manager at Brother Europe, said: “We challenged Grey to expand reach of the 141% campaign using social media while at the same time enabling our sales offices across Europe to manage aspects of their online presences with expert help. The strategy put forward by the Social Partners meets this brief and integrates seamlessly within the Grey campaign."