Macmillan launches new advertising campaign
Macmillan Cancer Support has announced that it is today launching a brand advertising campaign.
The campaign, which will run until the end of October, will include TV, online and print advertising; and will be created around the idea that Macmillan staff will be there throughout the journey of cancer patients.
The 60-second advert features five cancer patients telling viewers how the Macmillan team has helped them. All are filmed from below the knee, as part of the ‘every step of the way’ theme.
Macmillan will also be running a series of print adverts across national and regional newspapers, magazines. The adverts will also appear on billboards, bus shelters, and via door drops and in a number of healthcare environments as well as online.
Hilary Cross, director of external affairs at Macmillan Cancer Support says: “Cancer is often the toughest fight many people will have in their lives, and sadly there are millions of people affected by the disease. We need them to know that there’s a team of people ready to support them and their loved ones at every stage of their cancer journey and beyond.
“One of the key ways of reaching them is through a fully integrated brand advertising campaign. We believe this ambitious campaign will successfully raise awareness of our charity and increase the uptake of our services.”
Macmillan worked with creative agency Arthur to develop most elements of the campaign, with freelancer Paul Currah helping the charity to develop the online advertising.