Primal Lifestyle appoints Brandnation for PR
Primal Lifestyle has appointed Brandnation to handle PR for its Vibram FiveFingers brand.
Brandnation will be expected to promote the shoes across sports, running, health, fitness & wellness, sailing and fashion sectors.
The brief encompasses lifestyle, consumer and trade segments working across all media channels, focussing on the product USP’S, the benefits of barefoot running, promoting barefoot running events and attracting new recruits.
Mary Killingworth, managing director at Brandnation, said: “We are very excited about working on Vibram FiveFingers and communicating the concept and benefits of barefoot running. The next 12 months are set to be very eventful for the brand with celebrities and sporting stars taking interest in the phenomenon as well as plans for a Hollywood film on the horizon. Vibram FiveFingers complements the existing sports portfolio at Brandnation and we are looking forward to delivering some great results for the brand.”