1in4women campaign launched by Refuge and Avon
Avon Cosmetics has partnered with charity refuge to launch the 1in4women domestic violence campaign.
The online campaign, which launched yesterday, aims to expose the fact that one in four women experience domestic violence at one point in their lives.
A microsite, Facebook page and an app have been created as part of the campaign.
Sandra Horley, CBE, CEO of Refuge, told female first: “Domestic violence cuts through all social barriers - it can happen to any woman.
“Despite the fact that there are thousands of women and children experiencing domestic violence every day the issue remains behind closed doors.
“Refuge is determined to raise awareness of the insidious crime of domestic violence and we hope to achieve this through the launch of the 1in4women campaign. The Facebook App will bring the reality of the numbers of women likely to be affected by domestic violence to the forefront of people’s minds and generate much needed support for victims.”
Angela Tucker, national sales director for Avon UK, said: “It is unacceptable that so many women in modern day society are affected by such a deplorable crime. Harnessing Avon’s unprecedented woman-to-woman network of Representatives and the significant reach of social media, we are determined to confront this issue.
“Simple and easy to use, we hope the 1in4women App will send a shockwave of awareness through the online community and empower women to speak out against domestic violence.”