Red Bee Media creates trail for new football season on BBC Sport

Author

By The Drum Team, Editorial

August 11, 2011 | 2 min read

Red Bee Media has created a 30 second trail to promote BBC Sport’s coverage of the new football season.

The theme of the piece is a football-branded restaurant, where everything is football related – football burgers, a poster asking ‘who ate all the pies?’ and Gary Lineker’s picture up for employee of the month.

There is then a pan out to the outside of the café, where the window reads ‘We serve football any way you like it’.

Red Bee Media said: “For football lovers, footie is so much more than a sport, it’s everything. We wanted to remind audiences of the extensive range of football content available across the BBC - no other outlet offers the same breadth and depth of coverage of football in Britain.”

Trending

Industry insights

View all
Add your own content +