1HQ appoints new head of product design
Branding agency 1HQ has appointed Paul De’Ath, former strategic manager at Samsung European Design, as its new head of product design.
Mark Artus, CEO at 1HQ, said: “We are delighted to welcome Paul to 1HQ. For us as an agency, bridging the gap between strategy and creativity to deliver commercial success is so critical to our process. This was one of the main reasons why Paul wanted to develop his career with 1HQ. We clearly understand the importance of this transition and few consultancies offered it to him at Samsung.
“Paul will bring his wealth of creative experience, but perhaps more importantly he will also bring this client side understanding. It has often been a failing of many consultancies to not understand client side process, so we hope that Paul’s knowledge will help us to become stronger consultants of value in this area. Coming from client side, he understands the way the industry thinks and the everyday challenges faced by brands.
“The acquisition of someone with such in-depth commercial design experience will develop or collaborative offering to a new level. Paul is the perfect appointment to align our creative and strategic divisions.”