Nisa announces new TV advert
Food retailer Nisa has today announced that it will launch a TV advertising campaign next month, with 3Sixteen and Carat.
The TV advert will air between 12 September and 16 October, and will aim to increase footfall in Nisa stores, raise brand awareness and encourage more retailers to join the group.
Nisa has been working with creative marketing agency 3Sixteen to help produce the 10 and 30 second adverts. Media buying agency Carat, formerly MediaVest, has also been involved in the creation of the advert.
John Heagney, group symbol director, said: “We are very excited to see the television advertisement back on screens this autumn. The timing is perfect as the dark nights are approaching and holidays are over so people will be settling down to watch more television.
“It is more significant than ever to ensure that Nisa continues to grow as a consumer brand. With over 800 Nisa Symbol Group stores around the country we have a big share of the independent grocery market and need to shout about the benefits of Nisa stores.”