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SpeckyFourEyes.com appoints Chocolate PR for relaunch

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By The Drum Team, Editorial

August 5, 2011 | 2 min read

Online glasses retailer SpeckyFourEyes.com has appointed Chocolate PR to head up the public relations and marketing for its relaunch.

Chocolate PR will be expected to drive the brand forward with the re-launched website and increase awareness of its online eye wear collections through a combination of PR, social media and marketing activity.

Andre Senyk, founder of SpeckyFourEyes, said: “SpeckyFourEyes.com has had a great first full five years of trading, building significantly year on year in customer sales. We felt now was a perfect time to re-launch the website to give customers even more choice and flexibility and make buying glasses online even easier.

“We've identified significant growth targets for the next financial year and are excited to be working with Chocolate PR to introduce the site to new customers and continue to grow and build on sales.”

Jo Swann, MD at Chocolate PR, said: “We love the SpeckyFourEyes.com brand as it has real character and the team has real commitment to being the best in the industry. It's a really vibrant brand that has already connected well with existing customers and we'll be working with the team to spread the brand further throughout the UK.”

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