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DFS reviews £80m creative account

DFS is reported to be reviewing its £80m advertising account, currently held by Uber.

Campaign is reporting that the furniture retailer, which recently moved its media buying account out of Brilliant, has tasked AAR with creating an agency shortlist to pitch.

The brand has worked with a number of creative agencies in the regions, including Gratterpalm and Public Limited over the years, but is now expected to look to a London creative agency, in a similar strategy to that of its appointment of Mediacom to handle the media planning and buying account.

An appointment is expected to be made in the Autumn, with Uber and previous agencies not expected to pitch, although they could be retained to work alongside the new lead agency.

A marketing director is also expected to be appointed by the brand in the near future.

In June the brand appointed marketing company affilinet to help integrate online and offline sales.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff