Yahoo begins transferring natural search results to Bing
Yahoo has today begun transferring European search results to Bing, as part of an alliance between the two.
Advertisers are being asked to compare natural search rankings for keywords on Yahoo Search and Bing in order to determine if the change has led to any impact on traffic.
While the change does not directly involve paid search results, Yahoo is advising advertisers to modify paid search campaigns where necessary to reduce the impact of any changes in traffic.
The changeover will affect Yahoo’s products in the UK, Spain, Germany, France and Italy.