Ebay tops Google UK’s shopping search results
Ebay.co.uk is the retail site most likely to feature in shopping results displayed by Google UK’s search engine listings, according to Searchmetrics.
The search analytics software companyproduced a study, based on an analysis of the universal search results that appear in the top 100 listings in Google’s UK index,which found the top ten websites with the greatest visibility in shopping results, with Amazon, asos and John Lewis also appearing in the list.
The study suggested that marketers can further improve their sites’ online visibility within Google UK by focusing SEO strategies around video and image content.
When the study examined the various categories of universal search content, video was found to be displayed most often in searches, appearing in over 70%of all searches where universal search results are included in the top 100 listings. Second came image (over 30%), followed by shopping (close to 20%).
Dr Horst Joepen, CEO of Searchmetrics, said: “When it comes to the shopping results category, we found that certain sites seem to be enjoying greater visibility in universal search – perhaps due to their search engine optimisation (SEO) efforts.
“Our findings indicate that online sites that want to increase their visibility in Google should consider creating video and image content and focusing SEO strategies on optimising it to appear in universal search results. Given that many retail sites already produce a large volume of video and image content, we think this could be an obvious step for them.”