Sky Sports extends Super League deal for five more years

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By The Drum Team, Editorial

August 2, 2011 | 2 min read

Sky Sports has signed a new broadcasting agreement to exclusively screen live Super League rugby until the end of 2016.

The value of the new five-year agreement has not yet been disclosed but Super League described it as a "record-breaking deal".

It will see upto 70 Super League games being televised by Sky Sports each season, including all play-off matches and the end of season Grand Final at Old Trafford.

Live match coverage will be supported by additional programming every week including Boots ‘N’ All, Super League Super Men and Super League Extra Time.

"At a time when broadcast fees in sport have been under real pressure, this is a tremendous outcome for the sport of Rugby League,” said RFL chairman Richard Lewis.

“It clearly demonstrates the confidence that Sky Sports has in the game’s current and future appeal and will give everyone involved in the sport a real boost.

“This is the first time we have sold domestic rights independently of international rights and so it bodes well for those sales which will be concluded either later this year or early next year.”

Sky Sports has been covering live Super League games since March 1996. It will show all matches in HD with selected fixtures in 3D.

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