Doughnut maker Krispy Kreme has handed its national PR account to MC2, which will see the agency handle both the corporate and consumer accounts for the brand.
The agency takes on the brief after Krispy Kreme announced that it planned to double its number of UK stores in the UK over the next five years, with regional projects being another aspect of the agency’s onging remit.
MC2 previously worked with Krispy Kreme when promoting its stories in Manchester, Liverpool and Leeds.
Martha Goodfellow, account director in the consumer team at MC2, said: “Krispy Kreme is a brand that consumers love, but it’s also a business with an ambitious and exciting growth strategy – it’s a fantastic time to be working with the company.
“We’re over the moon to be working with Krispy Kreme. We’ve had great fun working on the regional launches and the national account looks like it’s going to be even better – we’ve got some great creative ideas that we can’t wait to put into practice.”
Katie de Souza, head of marketing at Krispy Kreme, said: “We wanted to get some fresh ideas for the brand as we embark on the next chapter of the Krispy Kreme story in the UK, and MC2 was more than able to come up with the goods. We’ve built up a really strong relationship with the team, and we can’t wait to start working with them on a long-term basis.”