Chevrolet begins Summer centenary advertising campaign
A national TV, print and digital campaign for Chevrolet is set to roll out this summer with aim of highlighting the automotive brand’s centenary, while also promoting its launch of five new cars.
The ‘Make it Happen’ campaign, developed by London and Paris based creative agencies G2 and Herezie, begins this week, and will run until October while highlighting Chevrolet’s full line-up of cars, including small compact models, hatchbacks and SUV’s.
Activity will run across advertising, international product literature, below-the-line and point of sale communication.
Mark Terry, managing director of Chevrolet, commented: "The integrated tagline 'Chevrolet - Make it happen' embraces the element of 'empowerment' and 'can-do spirit' people already connect with U.S. culture: encouraging us all to grab any opportunity that presents itself for us to make the most of every day. The new TV spots and print ads show viewers how important it is not to miss important opportunities in their lives: 'no more missed opportunities'."
The adverts will also run across several countries in Europe.
Cart was the media planning and buying agency for the campaign in the UK.