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Is Social Media about the campaign, or the relationship? Social Buzz Awards blog

The Social Buzz Awards kicks its blog off today with a question. If social media is about long term relationships, where do short term campaigns fit in?

From international experts like Chris Brogan and Brian Solis to the Scots like Mike McGrail (and his penguin), Allan Barr, Kelly Forbes, Ewan Spence, Scott Douglas, Andrew Burnett and many others (including experts down south like Kate Matlock and Andy Barr), we hear that social media is about the relationship.

Now relationships are ongoing, take time to develop and can be full of ups and downs, but the emphasis is on the ongoing. It’s not a short-term thing, which is what a campaign normally is. So the question is this – is social media about the relationship or the campaign. Is there room for both?

You can comment here or at the blog itself.

Related Award

The Drum Social Buzz Awards are now open for entry!

Making a Noise about Social Media, The Social Buzz Awards, celebrate and reward the best in social media communications in the UK.

These social media awards will recognise the individuals, companies and organisations who are transforming the use of online to communicate with people in new and innovative ways. Open to any individual, company or business who are producing effective social media strategies and campaigns.

The awards are judged by a panel of individuals who have extensive knowledge and experience in the field of social media from both the agency and client side.

Entry deadline: 5 August 2016
Awards ceremony: 30 November 2016, Marriott Grosvenor Square, London

 
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