The Beano launches special "Gnashional" Trust issue
The Beano has teamed up with the National Trust to release a special edition of its comic, featuring a number of its famous characters causing mayhem at various Trust properties.
The issue has been produced to help break down conceptions amongst children that National Trust properties are old and stuffy.
The issue sees Dennis the Menace taking over Powis Castle, renaming the organisation the “Gnashional Trust” and firing his catapult at his father from the castle walls.
'We couldn’t think of a better way to prove what fun kids can have at Gnashional Trust properties than by letting the world’s most famous menace and his friends from Beanotown loose on them,” said John-Paul Murphy, head of brand marketing at DC Thomson – publishers of The Beano.
“Dennis hasn’t let his own 60th anniversary affect his ability to cause his own brand of havoc and it is a fitting birthday treat for him to become King of the Castle at Powis. We’re sure Beano readers will have just as much fun as the characters have when they visit the venues featured in our comic this summer.”
Other stories include Minnie the Minx visiting Giant’s Causeway, The Bash Street Kids visiting Arlinton Manor in Devon and Billy Whizz completing Cragside’s rhododendron maze in seconds.
“We are delighted to open our doors to The Beano and all of its mischievous characters,” said Tony Berry, visitor experience director at the National Trust.
“The National Trust and The Beano are both British institutions and we are hoping the news that we have opened our doors to them all will encourage families to take a leaf out of Dennis the Menace's book and organise a trip to one of our places.”