UK TV advertising market grew by 14.1% in 2010, report claims
The UK TV advertising market grew by 14.1% last year, an increase of 17 minutes, a new report has revealed.
The ‘Television – International Key Facts 2011’ report, published by IP Network, analysed audiences, programmes and TV trends across 37 countries.
The study found that European viewers watched an average of six more minutes of TV a year.
Advertising spend in Western Europe also increased by 7.6% it was found.
Mark Pimbley, UK director of IP Network said: “This report illustrates that television is the number one medium for advertisers, and healthy audience levels, programming and technological innovation will continue to drive TV advertising growth in 2011. The report reflects IP Network’s expertise in helping clients to take advantage of the television medium to promote their brand to viewers across Europe.”
It was also found that 72% of EU households had digital television, with 33% of homes in Europe watching high definition – with 69% in the UK tuning into HD.
Catch-up services are also continuing to grow in popularity with over half of online users (55%) watching TV catch-up services. 81% of catch-up users said they watched as much television as they had previously however.