Glasgow 2014 tenders for agency to deliver digital media strategy
Organisers of the Glasgow 2014 Commonwealth Games are searching for an agency to generate worldwide excitement and interest in the Games by delivering its Digital Media Strategy.
The winning agency's work will be key to the delivery of major programmes such as ticketing, sponsorship, volunteering and the Queen's Baton Relay, according to the Games' marketing team.
“We have seen London 2012 use Digital Media in a way that no other Games has done before, so we’re looking to build on that success as we move onto Glasgow 2014," said Martin Reynolds, Glasgow 2014's head of marketing and advertising.
“The Queen’s Baton Relay, for example, is a truly Commonwealth-wide initiative so we will be looking at how we can ensure everyone can get involved and feel part of the journey to Glasgow 2014.
"Social Media has become the catalyst for unrivalled audience engagement and we want our Digital Media Strategy to capitalise on this and deliver an outstanding online experience. We want our Digital Media strategy to be a benchmark for future Commonwealth Games Host Cities.”
Agencies from around the globe are being invited to tender for the opportunity by 3 August. A decision will be made at the end of August and the contract will run for an initial three months.